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Stand 4 her

stand4Her is our plan to improve the lives of 100 million women every year. It is our global response to the barriers still holding women back from reaching their full potential. It aims to improve the world by advancing their earning potential through the power of beauty, and their ability to live a safe and healthy life.

Our global research revealed that only half of women feel they live in a culture that encourages female entrepreneurs, while nearly 80% feel too much pressure from the media to be perfect. In response to this Avon U.K. is proud to be the first beauty brand to sign up to charity Changing Faces’ pledge and commit to representing more people with visible differences in beauty and fashion campaigns. Read more here as we introduce Changing Faces champion Catrin Pugh as one of the faces of the Perfect Nude Lipstick campaign.

Find out more about Avon’s stand4Her initiatives.

Meet our stand4her champions.


Breast Cancer Awareness at Avon

Breast Cancer Awareness

From our very own Boob Crew to our partnership with CoppaFeel!, we’re all about checking boobs and raising awareness.


Violence Aganist Women And Girls

Stopping Domestic Violence

We believe in a world where women and girls can live a life free from violence and abuse. Find out more about how we help fight the cause.

Help end the violence

Avon Community

Avon Community

We support local causes close to our heart in the community around our head office in Northamptonshire.

More about our Community