stand4Her is our plan to improve the lives of 100 million women every year. It is our global response to the barriers still holding women back from reaching their full potential. It aims to improve the world by advancing their earning potential through the power of beauty, and their ability to live a safe and healthy life.
Our global research revealed that only half of women feel they live in a culture that encourages female entrepreneurs, while nearly 80% feel too much pressure from the media to be perfect. In response to this Avon U.K. is proud to be the first beauty brand to sign up to charity Changing Faces’ pledge and commit to representing more people with visible differences in beauty and fashion campaigns. Read more here as we introduce Changing Faces champion Catrin Pugh as one of the faces of the Perfect Nude Lipstick campaign.
Find out more about Avon’s stand4Her initiatives.