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Avon and CoppaFeel! launch first ever digital breast cancer education tool

Beauty giant AVON and breast cancer charity CoppaFeel! have today (24 July 2018) announced the launch of a unique digital learning tool, CoppaCollege, as the next evolution of their commitment to educating women across the UK about the signs and symptoms of breast cancer.

• Over a quarter of women admit to not knowing how to check their breasts for signs of breast cancer1
30% of women check their breasts on a monthly basis1
• 1 in 8 women will be diagnosed with breast cancer during their lifetime2
• In females in the UK, breast cancer is still the most common cancer2
• The free digital tool CoppaCollege aims to educate thousands of women on the signs and symptoms to be aware of and empower them to check their breasts

Beauty giant AVON and breast cancer charity CoppaFeel! have today (24 July 2018) announced the launch of a unique digital learning tool, CoppaCollege, as the next evolution of their commitment to educating women across the UK about the signs and symptoms of breast cancer.

CoppaCollege was developed following research that revealed a quarter of women still aren’t sure how to check their breasts. Just 30% check their breasts on a regular monthly basis, with the main barrier to checking being knowledge of the signs and symptoms and knowing what to look for1.

CoppaCollege is the first e-learning tool for a UK breast cancer charity, allowing women to access a ‘boobipedia’ of information about the risks, signs and symptoms and where to seek advice and help.

The tool will also enable CoppaFeel! to expand its training capabilities for its team of Boobettes – women under the age of 35 who share breast health awareness having had cancer, a scare themselves or a strong connection with the disease. Using their stories, they inspire other people to think differently about their lives and bodies, educating about the importance of getting to know your boobs now and making it a life-long habit.

“With AVON’s support, we have been able to create an innovative, first of its kind educational resource especially to educate and empower women on the importance of boob checking,” says Natalie Kelly, CEO of CoppaFeel!.

“Our research shows that not only is there a gap in confidence when it comes to checking, but there is also a hunger for more education when it comes to getting to know your boobs, and CoppaCollege is perfectly placed to meet this need.”

CoppaCollege continues AVON’s 25 year Breast Cancer Promise - to ensure women throughout the UK are breast health aware. The tool is the first initiative to fall under the brand’s global Pink Light Project, which seeks to reach 50 million women across the world to ensure they know the risks, know the signs and know where to get help when faced with breast cancer.

Speaking of the launch of the tool, AVON’s Representative Ambassador and patron of CoppaFeel! Giovanna Fletcher said, “CoppaFeel! is an incredible charity that is close to my heart. Their mission to encourage women to check their boobs, and men to check their pecs, on a regular basis is something we should all be supporting. As AVON’s Rep Ambassador, I’ve been working closely with the brand and their passionate Reps to help spread breast health awareness and hope that CoppaCollege will enable even more women to realise that knowing your boobs can save your life!”

To discover CoppaCollege for yourself and find out more about the AVON Breast Cancer Promise visit: www.avon.uk.com/causes.

 1 - CoppaFeel! tracking January 2018 2 - Cancer Research UK, www.cancerresearchuk.org/health-professional/cancer-statistics/statistics-by-cancer-type/breast-cancer, July 2018.

Contact the press office and UK causes team

The press office team will be delighted to help with all your Avon media enquiries.

Amelia Blason
PR Assistant amelia.blason@avon.com

Tamika Short
Senior PR Officer (Causes & Representative) tamika.short@avon.com

Lauren Payne
Assistant PR Manager (Brand & Representative) lauren.payne@avon.com

Lydia Coomber
Head of PR lydia.coomber@avon.com

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