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Stand 4 her

stand4Her is our plan to improve the lives of 100 million women every year. It is our global response to the barriers still holding women back from reaching their full potential. It aims to improve the world by advancing their earning potential through the power of beauty, and their ability to live a safe and healthy life.

Our global research revealed that only half of women feel they live in a culture that encourages female entrepreneurs, while nearly 80% feel too much pressure from the media to be perfect.

In response to this Avon U.K. was proud to be the first beauty brand to sign up to charity Changing Faces’ pledge and commit to representing more people with visible differences in beauty and fashion campaigns, introducing Changing Faces champion Catrin Pugh as one of the faces of Avon’s Perfect Nude Lipstick campaign.

Catrin Pugh
Tulsi Vagjiani

As part of our continued commitment to championing the power of beauty, we are proud to officially partner with Changing Faces to change the conversation and challenge society’s narrow view of beauty and continue to feature more models with a visible difference in future campaigns.

As the UK's leading charity for everyone who has a mark, scar or condition that makes them look different, research released by Changing Faces for Face Equality Day (22nd May 2019) * revealed that approximately one in three people (29%) reported feeling depressed, sad or anxious as a result of having a visible difference such as a mark or scar. Plus, almost a quarter (23%) say they feel self-conscious or embarrassed going out in public because of their visible difference.

Together, Avon and Changing Faces will work to ensure that people who look different have the freedom to express themselves and are visible across beauty and fashion campaigns.

Excitingly we will also be featuring plane crash survivor Tulsi Vagjiani as part of our 60th anniversary celebrations in the UK. Tulsi sustained 2nd and 3rd degree burns to 45% of her face and body and for years she was bullied about how she looked, which affected her mental health.

For anyone that needs support you can call Changing Faces’ support and information line, now co-funded by Avon, on 0300 012 0275.

To find out more about Changing Faces visit www.changingfaces.org.uk. Read more about Avon’s stand4Her initiatives and meet our stand4her champions.



Breast Cancer Awareness at Avon

Breast Cancer Awareness

From our very own Boob Crew to our partnership with CoppaFeel!, we’re all about checking boobs and raising awareness.


Violence Aganist Women And Girls

Stopping Domestic Violence

We believe in a world where women and girls can live a life free from violence and abuse. Find out more about how we help fight the cause.

Help end the violence

Avon Community

Avon Community

We support local causes close to our heart in the community around our head office in Northamptonshire.

More about our Community

* My Visible Difference online survey carried out by ComRes for Changing Faces of 1,037 people with a mark, scar or condition that makes them look different between 7th and 16th March 2019. Data were weighted to be representative of UK adults by age, gender, region and socio-economic grade. This weighting scheme was sourced from a nationally representative public omnibus survey run between the 22nd and 24th March 2019. Full data tables can be found at www.comresglobal.com in the ‘published polls’ section.