After 5 years of groundbreaking research with 2,500 tests conducted and 3 US patents pending, Anew is proud to introduce Reversalist – a breakthrough skincare collection targeting the anti-ageing concerns of women in their 40s. Wrinkles are caused by micro-injuries, a bit like tiny cuts. When you get a cut, your skin produces a substance called Activin, to help repair itself.
Avon scientists have discovered how to activate this key repair molecule, to recreate fresh, new looking skin, and help dramatically reverse the look of wrinkles.
Anew's exclusive Actininol Technology is designed to help boost Activin, to recreate fresh, new skin, and help dramatically reverse the look of wrinkles.
Anew Reversalist Renewal Serum. After one night of use, 75% of women felt like they had new skin**. Be among the first to discover the secret of wrinkle reversal!
"We worked for 5 years to develop first to market Activinol Techology, creating a breakthrough way to visibly reverse wrinkles."
Dr Dimitri Ptchelintsev,
Avon Research & Development Strategic Alliance, New Technology. 
* Correct at time of printing. Avon unique ingredients in Activinol Technology with US patent pending.
**Consumer Study, 161 people.
