• Super-lengthening mascara
• Special triangle-shaped fibres make lashes look shiny
• Waterproof
• Available in Black and Brown/Black
• 7ml, £8.50
• Launches 13 May 2010

 

Available from avonshop.co.uk

Avon has added to the 'Super' mascara collection with the launch of SuperExtend Mascara. This innovative mascara finds its power from a super-lengthening formula to create the ultimate lash extension look. Longer and fuller lashes are achieved as the wand provides the full flutter of a two-step mascara in just one easy swoop*.

The new SuperExtend Mascara uses a unique stretch formula to transform lashes, while interlocking fibres extend top lashes up to 55% longer giving a dramatic look**. The wand's triangle-shaped fibres ensure lashes are defined with lustrous volume. SuperExtend Mascara takes even the shortest lashes to exceptional lengths without the need for lash extensions.

Big, bold and beautiful eyes were all over the catwalk this season with both Chanel and Christian Dior embracing long lashes in their 2010 Spring/Summer shows. Lashes are well and truly back and the bigger the better!

Avon's celebrity make-up artist Jackie Tyson advises:"To add that extra va va voom to your look, place Avon’s SuperExtend Mascara wand at the base of your lashes and wiggle upwards towards lash ends and repeat. SuperExtend Mascara’s interlocking fibers coat the lashes to give the allure of fuller, longer and sexier lashes."

To order images or samples please call or email:

Avon is the world's leading direct seller of beauty and related products, with over $10 billion in annual revenues. Avon markets to women around the world through over 5.4 million independent sales Representatives. Avon product lines include Avon Colour, Anew, Skin So Soft and Advance Techniques Hair Care. Avon also sells an extensive range of health and wellbeing products, jewellery, lingerie, accessories and gifts. In the UK, Avon Representatives reach nearly one in three women. Since 1992, Avon (UK) has raised over £14 million for breast cancer charities. More information can be found at avon.uk.com

For Twitter the link to the page is http://twitter.com/Avon_UK and for Facebook it's http://www.facebook.com/Avonuk

Purchasing
The Avon range is exclusively not available in shops, but personally hand-delivered to your door by calling 0845 601 4040 or buying online at avonshop.co.uk. All purchases are supported by a 100% money back guarantee. Customers in Ireland should call 00 353 1870 6540.