Anew Reversalist:

• Anew Reversalist Renewal Serum
• Launches 23 August 2009
• 30ml, £26

Available from avonshop.co.uk

Avon introduces a landmark discovery to help reactivate the skin’s repair process to help women reverse the look of wrinkles: Anew Reversalist.

AN ANTI-AGEING FIRST:
A team of Avon scientists studied how the skin repairs itself to develop this anti-ageing breakthrough. When the skin is damaged; it triggers the production of a key repair molecule, Activin. Since wrinkles are actually a result of micro-injuries to the skin, Avon scientists spent several years of groundbreaking research in the study of Activin and its role in wrinkle repair. Avon scientists discovered how to activate this key repair molecule with a breakthrough new technology which Avon has called Activinol. Anew’s Activinol Technology in Anew Reversalist is formulated to boost Activin, to help reactivate skin’s natural repair process and help recreate fresh new skin and dramatically reverse the look of wrinkles.

WHAT IS ACTIVINOL TECHNOLOGY:
Avon’s US patent-pending Activinol Technology is shown to increase the production of Activin to help boost skin’s ability to repair itself and recreate fresh, new skin.
Avon is the first to use this US patent-pending complex of 2 biologically derived Phytochemicals:

• Amorphophallus: Stimulates Activin Production to help trigger skin’s repair process
• Sesbania: Boosts skin’s support structure to help deliver less wrinkled looking skin

The Anew Reversalist Renewal Serum helps to reactivate the skin’s repair process, helps reverse wrinkles and recreates fresh, new skin. It has a lightweight silky feel with a satiny finish.

Dramatic results:

• Overnight, 75% of women felt like they had new looking skin**
• In 2 weeks, the formula dramatically reduced the look of wrinkles**, improved discolorations by up to 100%* and left skin looking and feeling dramatically tighter**
• Over time, 88% of women agreed skin looked dramatically younger***

* 12 week clinical study KGL6617 on 97 people
**4 week consumer study #08-201 with 161 people
*** based on those who expressed on opinion in the consumer study

To compliment the Anew Reversalist Renewal Serum Avon is also launching Anew Reversalist Night Cream on the 13th September 2009. Anew Reversalist Night Cream has a velvety, creamy texture for a smooth, soft, powdery finish, 50ml, £20.

Dramatic results:

• In 1 week, 73% of women said their skin looked and felt reborn###
• In 2 weeks, fine wrinkles improved up to 25%##
• In 4 weeks, the appearance of fine wrinkles and discolorations was dramatically reduced, leaving skin feeling dramatically tighter#

#8 week consumer study 08-200 with 167 people
##12 week clinical study KGL6617 with 93 people
###based on those who expressed on opinion in the consumer study

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This year Avon UK is celebrating 50 years of helping women look and feel great. Avon, the company for women, is proud to offer innovative, quality beauty products at competitive prices - now and always.

Avon is the world's leading direct seller of beauty and related products, with over $10 billion in annual revenues. Avon markets to women around the world through over 5.4 million independent sales Representatives. Avon product lines include Avon Colour, ANEW, Skin So Soft and Advance Techniques Hair Care. Avon also sells an extensive range of health and wellbeing products, jewellery, lingerie, accessories and gifts. In the UK, Avon Representatives reach nearly one in three women. Since 1992, Avon (UK) has raised £14 million for breast cancer charities. More information can be found at avon.uk.com

Purchasing
The Avon range is exclusively not available in shops, but personally hand-delivered to your door by calling 0845 601 4040 or buying online at www.avonshop.co.uk. All purchases are supported by a 100% money back guarantee. Customers in Ireland should call 00 353 1870 6540.