New York, NY, October 16, 2009 – Avon Products, Inc. today announced a partnership with award-winning artist, Fergie. A bold choice for the global brand, Fergie represents the same independence, confidence and femininity that Avon promotes. Avon is tapping the multi-talented singer, songwriter, fashion designer and actress to collaborate on a fragrance that embodies her unique character and appeal. "I'm so excited to partner with Avon to develop my first-ever fragrance," Fergie commented. "I'm always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn't be happier to be working with a brand with such a strong reputation for supporting women." "We are thrilled to partner with Fergie and feel she will resonate strongly with our Avon Representatives and customers both as a fashion/style icon and a bold, multi-talented woman," says Jeri Finard, Senior Vice President and Global Brand President, Avon Products, Inc. "Fergie is a strong, confident and unique woman who stays true to herself and her beliefs. She inspires others with the empowering message that anyone can make their dreams come true – a message that is at the core of the Avon brand." Fergie will make her first appearance on behalf of Avon on October 27th at the upcoming Avon Foundation for Women Annual Gala Event in New York City, where she will perform in support of Avon's charitable efforts. The annual event celebrates champions who are changing women's lives. In development now, Fergie will be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign. The fragrance is set to launch in 2010 and will be available exclusively through Avon Representatives worldwide and online at www.avonshop.co.uk. Fergie is the most recent partner to join the company's premier fragrance portfolio. Avon's other partners include Reese Witherspoon, Patrick Dempsey, Courteney Cox, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix. About Avon
Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through over 5.5 million independent Avon Sales Representatives. Avon's product line includes beauty products, fashion jewellery and apparel, and features such well-recognized brand names as Avon Colour, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn more about Avon and its products at www.avoncompany.com. About Fergie
Multi-platinum recording artist Fergie began her career early, first as the voice for the cartoon series Charlie Brown as both Sally and Lucy, later as a cast member of Kids Incorporated during her teen years, followed by joining the all-female pop trio Wild Orchid. She joined The Black Eyed Peas in 2002, and was on hand when the release of their first disc together, Elephunk, went triple platinum. The mega-single "Let's Get It Started," earned The Peas an award for Best Rap Performance by a Duo or Group. Two years later the follow-up Monkey Business yielded five Top 40 hits including "Don't Phunk With My Heart" and "My Humps" and has sold over nine million copies worldwide. Once again, The Black Eyed Peas won an award for the Best Rap Performance for "Don't Phunk With My Heart." In 2006, Fergie released her debut solo album, The Dutchess, which sold over 6 million copies worldwide. The Black Eye Peas fifth cd, The E.N.D. entered the Billboard Top 200 chart at #1. "Boom Boom Pow" and "I Gotta Feeling" spent 26 consecutive weeks at #1 on the Billboard Hot 100 chart. The Black Eyed Peas made Billboard history with the longest successive stay at the top of the chart. Fergie has a starring role in the highly anticipated feature film, "NINE." Notes to Editors
 Avon do not own the rights of the celebrity image used above.
This year Avon UK is celebrating 50 years of helping women look and feel great. Avon, the company for women, is proud to offer innovative, quality beauty products at competitive prices - now and always. Avon is the world's leading direct seller of beauty and related products, with over $10 billion in annual revenues. Avon markets to women around the world through over 5.4 million independent sales Representatives. Avon product lines include Avon Colour, ANEW, Skin So Soft and Advance Techniques Hair Care. Avon also sells an extensive range of health and wellbeing products, jewellery, lingerie, accessories and gifts. In the UK, Avon Representatives reach nearly one in three women. Since 1992, Avon (UK) has raised £14 million for breast cancer charities. More information can be found at avon.uk.com
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Purchasing
The Avon range is exclusively not available in shops, but personally hand-delivered to your door by calling 0845 601 4040 or buying online at www.avonshop.co.uk. All purchases are supported by a 100% money back guarantee. Customers in Ireland should call 00 353 1870 6540. |