• The latest collection from Avon ANEW
• Addresses the severe signs of ageing
• For optimal results use nightly
• 30ml, £31
• Launches 12th September 2010

 

Available from avonshop.co.uk

Introducing the latest ground-breaking addition to the Avon ANEW skincare range: ANEW Platinum. Designed for more mature skin, the ANEW Platinum collection works best for women aged 60 and over.

The first exciting launch from the Avon ANEW Platinum range is an anti-ageing face Serum. With over 3 year's research spent developing the new, Avon's head scientists are proud to announce that the new Serum targets neck sagging, extreme dryness, loss of colour and deep wrinkles.

Based at the Avon Research & Development Centre in Suffern, New York; Avon scientists were the first to discover the power of Paxillin, a key protein that helps retain the expanded, youthful shape of skin cells. One of the reasons why cells lose their shape over time is the decline of this key protein, Paxillin, which can add to skin looking more aged. Patent-pending Paxillium Technology boosts Paxillin and can help restore youthful cell shape.

Proven clinical results for ANEW Platinum Serum:

• Overnight, ANEW Platinum Serum makes your skin look feel lifted, deep wrinkles appear reduced.*
• In 3 days, 69% of women agree it reshapes the look of facial contours for a more youthful face definition.*
• In 2 weeks, the Serum reduces the look of deep horizontal lines in the neck area. Lifts and firms the look of sagging skin under the chin and neck.*
• 33% of panellists showed an improvement in forehead expression lines.**

* Based on women who expressed an opinion in a consumer perception study.
** Based on an assessment of deep forehead wrinkles in a dermatologist-supervised clinical study of women 55-69.

Renowned International actress, Jacqueline Bisset comments,
"I want a skincare product that makes me look as young as I feel. With ANEW Platinum I can achieve that."

To order images or samples please call or email:

Avon is the world's leading direct seller of beauty and related products, with over $10 billion in annual revenues. Avon markets to women around the world through over 5.4 million independent sales Representatives. Avon product lines include Avon Colour, Anew, Skin So Soft and Advance Techniques Hair Care. Avon also sells an extensive range of health and wellbeing products, jewellery, lingerie, accessories and gifts. In the UK, Avon Representatives reach nearly one in three women. Since 1992, Avon (UK) has raised over £14 million for breast cancer charities. More information can be found at avon.uk.com

For Twitter the link to the page is http://twitter.com/Avon_UK and for Facebook it's http://www.facebook.com/Avonuk

Purchasing
The Avon range is exclusively not available in shops, but personally hand-delivered to your door by calling 0845 601 4040 or buying online at avonshop.co.uk. All purchases are supported by a 100% money back guarantee. Customers in Ireland should call 00 353 1870 6540.