In 1955 the Avon Foundation was established. This was to be a charitable foundation with the purpose of improving the lives of women and their families. Globally, the organisation has raised over $580 million to support women’s causes, largely targeting breast cancer charities. Avon is the largest global corporate supporter of the breast cancer cause, and has raised £14 million for UK charities, and $525 million worldwide.

The Avon Breast Cancer Crusade was launched in 1992 to raise funds for and awareness of breast cancer. Today, in its 16th year, the Crusade raises money and awareness in over 50 Avon countries across the world. Over the years Avon has produced millions of special fundraising products, and the Crusade has won widespread respect and recognition for its dedication to the cause. In the last five years alone, three million Avon pins have been sold in the UK.

In the UK Avon has worked in partnership with charities including Breakthrough Breast Cancer, Macmillan Cancer Support and Breast Cancer Care. Avon’s activities have supported research, awareness raising, lobbying and care and support services.

As Breakthrough’s longest standing corporate supporter, Avon has been pivotal in Breakthrough’s growth and development. A third of the funding needed to establish the Breakthrough Toby Robins Breast Cancer Research Centre was raised through Avon activities. Since the centre opened in 1999, annual fundraising has been allocated to key projects. This includes the Breakthrough Generations Study, a national study into the causes of breast cancer involving 100,000 women.

The Crusade funds five research specialists fondly know as ‘Dr Avons’. The Dr Avon programme was the first clinical fellowship program by a UK beauty company.

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