For many of the UK's independent Avon Representatives, a computer is just as much a part of a daily routine as lipstick and fragrance. The majority of Representatives manage their business online.

The 'e-registered Representatives' can create orders online; manage accounts, track order progress and invoicing. They can access selling tips, Avon news and beauty industry information.

For top sellers and Sales Leaders there is a well-used and exclusive online forum. This is a friendly community where Representatives share views in a lively and informal way.

Avon was the first beauty company to begin selling direct to the online consumer back in 1997. Constantly developing, features include tiered delivery with a 24-hour option, special discounts and an online loyalty scheme. Subscribers receive regular email updates on beauty and fashion trends and an outline of the latest online deals.

Avonshop.co.uk is designed to power incremental sales growth for Avon reaching new customers without regular access to an Avon Representative. 2006 saw record sales growth with a 90 per cent increase in online orders over prior year.

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