Designers creating collections for high street stories is an essential part of our shopping scene now and creates a great pick-me-up for ladies, a weekly woman's magazine stated.

Grazia said the idea is now a "part of our shopping landscape", adding that both shoppers and designers benefit from it.

Paula Reed, style director at the magazine, said it is a great way for credit-crunch hit ladies to get a stylish fashion fix at a reduced price.

"It brings the designer's style and name to a much wider audience than their catwalk collection is ever likely to reach," she added.

However, the collection should reflect the "designer's handwriting" and give a hint at their own type of collections.

Ms Reed in particular highlighted the Jimmy Choo and H&M collaboration and the Illincic and Whistles pairing.

Jimmy Choo will release a shoe and bag collection for stores around the country, available from November this year.

(c) 2008 Adfero Ltd.