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   Asos 'taps into celebrity trends'
   
 

With celebrity trends often at the forefront of the minds of fashionistas, it's no wonder that an online shop dedicated to them is doing so well.

As Seen on Screen - or Asos as it's called for those in the know - has doubled its sales over the past six months, widely due to women looking to emulate the style of their favourite celeb.

By simply entering a search term such as Victoria Beckham or Sienna Miller, a number of style choices are conjured up, giving ladies the items their idols would choose.

Garments come "in the style of" your favourite stars at a discounted price, a winning formula for anyone wanting a pair of Cheryl's trademark platforms or Kate's printed t-shirts.

Asos was founded in 2000 by Nick Robertson, a budding entrepreneur from Woking in Surrey.

The website has since signed up brands such as Alexander McQueen and Karen Millen.
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