Ruth Jackson, Bristol
Like many women in the UK, Ruth suffered severe post-natal depression after the birth of her first daughter 12 years ago and knows first hand the feeling of anxiety and isolation. Inspired by the help and support she received, Ruth is determined to make sure that other women don't have to go it alone. Ruth says: "Mothers suffering with depression are often ashamed to admit how they feel and suffer in silence. We want to give them the support and advice that will enable them to enjoy their future with their families". The £10,000 that Ruth has won will help to fund the first ever Bluebell Nurse; a health care specialist working in the community to provide vital emotional, clinical and practical support to new mothers across the UK.

Ruth adds: "Winning the Hello Tomorrow award is a huge boost for Bluebell Nurses and will provide vital funds to enable us to accelerate our plans and ultimately reach our goal of funding the first Bluebell Nurse, based in Bristol, followed by many more throughout the UK. We are very grateful to everyone who voted and to Avon for helping us to get a big step closer to providing this much needed new service to many mothers and families who are so desperate for more support at such a crucial time in their lives".

Kathryn White, Northampton
Based at the Northampton YWCA, Kathryn meets vulnerable young women affected by confidence and self-esteem issues every day. With her £10,000 from Avon, Kathryn will help to fund the Feeling Good programme, which sees these women deal more effectively with social pressures. The programme will help empower young women to make positive and confident decisions about their lifestyles; teach them about self respect and encourage them to raise their aspirations so that they can become active citizens of the future.

Katherine comments: "I am absolutely delighted to have won the Hello Tomorrow funding from Avon and very grateful to the people who could see the need for the work and supported the idea by voting for it. We at YWCA are looking forward to developing the programme on the impact of the media on body image and raising girls and women's confidence around their own bodies. We are certain that is will be a useful resource to be run in many of our centres around England and Wales"

Joy Farrington, Merseyside
Running a theatre project to help young women struggling with eating disorders and self-harming has been Joy's dream since she was 15 years old. Having worked in local schools, Joy knows that creative workshops can help bring new life to those dealing with negative habits. Joy says: "At Pure Freedom Creative Arts we use song, dance and acting as a form of therapy and positive release from issues that otherwise would cause destructive behaviour. This funding means that we can now extend our programme to help even more young women regain their confidence and realise their full potential."

Joy adds: "It has been a dream of mine to run a project like this since I was 15 and to see that dream realised is amazing. I believe this project will help bring new life to people and is a fantastic resource which can be developed to be accessible to young people across the UK. Thank you so much to everyone who has voted!"

Sophie Boden, Shropshire
With a Black Belt in Tae Kwon Do, Sophie knows her stuff when it comes to martial arts. With her £5,000 she will set up free classes and teach women the basics in self-defence. Sophie says: "By learning just a few moves, women will have the confidence and skills to protect themselves from domestic violence and sexual attacks, and potentially save their life. "I'm completely over the moon that so many people voted for my project. I can't wait to start giving back to the community and help to improve the lives of women in my area. Thank you!"