Anna Segatti, President of Avon UK, says"With Avon celebrating 50 years of empowering women in the UK, our commitment to supporting women's causes is stronger than ever. We are launching Avon Against Domestic Violence and encouraging women to wear the Avon Empowerment Necklace to raise awareness of and break down the wall of silence around domestic violence."
Cherie Blair, active campaigner on equality and civil rights issues, and Refuge Patron, points out "Rarely is female empowerment expressed in stronger terms than by the pioneering domestic violence charity Refuge. Domestic violence tears lives apart; Refuge helps put them back together again. This is why their partnership with Avon is so fantastic and why I am urging everyone to wear Avon’s Empowerment Necklace as a sign that domestic violence will not be tolerated."
Sandra Horley, OBE and Chief Executive of Refuge says "We are grateful for the continued support of Avon, especially in the current economic climate. It is Avon's commitment that enables Refuge to provide a lifeline for thousands of women and children living in the terrifying grip of domestic violence. We urge women everywhere to buy Avon’s Empowerment Necklace so that Refuge can continue to save lives."